Hey, I’m Roy, a Product Designer, problem solver, and builder.
I love working on platforms and complex products with awesome people that are passionate about what they're building. I think in systems, I'm savvy with code and AI, and I go just as deep on the details as I do on the big picture.
My current role at Wix - Product Designer at Premium Platform
At Wix, I work on the platform that enables other product teams to launch and scale paid products on their own. We basically operate like a B2B startup inside Wix. I define and design end-to-end flows, define scoping and trade-offs with PMs and engineers, run research, talk with with consumers, and ship production code.
Purchase funnels tool
A three-layer platform that helped new Wix products launch their purchase funnels from 0→1 in days instead of months.
Product migration automation
A tool that removed the developer bottleneck from price increases and product migrations, giving PMs the velocity to run them on their own.
Explore personal projects in the playground, or read more about me.